Why Responsive website?
- August 16, 2016
- Posted by: Zotekali Experts
- Category: Computer, Hosting, News, Website Design
The user is able to easily read and navigate your website without design interfering with usability. A website that is not responsive will usually have usability issues such as links that are not click-able, the text and navigation is too small to read, images taking over the screen, scrolling problems, Not seeing the article headline or intro paragraph etc.
There is more demand for Responsive web design now than ever before! With mobile device sales on the rise, people want to be able to visit your website while they’re “on-the-go.”
Here’s those amazing Business Advantages of Responsive Web Design that will make you want to hire us immediately for Responsive web design services. Let’s start with the most important advantage…
#1 Higher Ranks in Google (SEO)
Let me say that again, responsive web design means higher rankings in Google search. Let’s face it, you build a website to be found and receive traffic and leads – am I right? Of course. This priority is a MUST for any business owner both small and big businesses can benefit from more website traffic and leads. Now let me explain the magic and how it happens. When your site has one responsive design that scales to fit any device, you don’t need another version of your website that’s built just for mobile devices. With only one strategic URL, you strengthen your SEO. Forget about building separate website designs for tablets, iPhones, desktops, and laptops – that’s now a thing of the past. Don’t forget to read this Google article. -*Google claims they will rank these responsive web sites higher.
Google will begin ranking mobile-friendly sites higher starting April 21, 2015
Google confirms that Responsive web sites optimized for mobile devices perform better in local search results.
*Update – 10/6/2015 Forbes has declared millennials are the largest mobile using consumer. This means, there’s more than twice as many millennials as non-millennials using a mobile device to research products and read user reviews while shopping.
*Update 8/6/2015 Confirmed – Better SEO For Page Load Time. Responsive web design helps reduce page load time. Your browser also does not waste precious seconds redirecting to a mobile version.
*Update 5/13/2015 Confirmed – It’s Official Google Says More Searches Now On Mobile Than On Desktop.
“more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan”
*Update – 5/6/2015 Confirmed increase of higher Google search engine results. With our mobile-friendly web design, we experienced an increase of website traffic and higher search engine rankings. In addition, we are receiving a higher volume of calls and business.
#2 Increased Sales and Revenue
Just like I mentioned in #1, the goal is receiving more traffic and leads which flows into increased sales and revenue. Now that we have only one version of the website – that’s responsive, we have successfully eliminated the need to design multiple version of the website. This gives us one single style sheet (CSS) for a consistent feel for the user experience. This means that anyone can comfortably view your website and stay longer, reading comfortably, from any device! The more consistent the user experience – the more sales you make!
#3 Great User Experience
If your website already receives a good amount of traffic and revenue – think about the boost in revenue and traffic you’ll gain once you opt for a responsive design. Your website’s pages and blog posts will all see a rise in organic search traffic. Happy customers using your website leads to more sales and revenue once again!
#4 Save time using analynics
If you have multiple versions of your website that you’re tracking in Google analynics think of all the time and money you can save by condensing it all into one report. That’s right! One responsive website design will cut down on tracking your visitors. Faster monitoring is better than what you’re doing right now. What will you do with all the time you’re going to save?
#5 Save money on mobile development
Imagine maintaining one website and not multiple. Yes, with one responsive design it can be that much easier and of course faster making changes and building new pages. Companies could save a significant amount of time and money once again on a responsive web site design. It really is that crucial saving time on design – think of all the time you could put into building campaigns and creating new content for your blog etc. It simply amazes me how powerful a single responsive theme is for business.
#6 No more duplicate content penalties
Ut oh- remember all those multiple versions of your website? You know, the one you designed for a tablet and the other smartphone design? Yes, maybe you didn’t know that Google actually penalizes you for having duplicate content. The same articles are duplicated again and again on your website. These penalties make you look spammy to Google and hurt you rankings. The worst thing duplicate content can do is de-index your site. Ouch! Responsive web design comes to your rescue and eliminates the need for duplicate content and banishes it from your website. Google bots come back to inspect your website and you’re back in the safe zone.